About the Unit
Yara is the global leader in crop nutrition solutions, through the combination of global and local crop knowledge, a portfolio of high-quality products, and unmatched application expertise.
In recent years, Yara has been growing and acquiring significant ground in the fertilizer market in Latin America, actively supporting the development of sustainable, productive, and profitable agriculture for various crops.
Yara is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are convinced that creating a diverse and inclusive work environment is not only the right thing to do, but also a smart way to operate. To achieve this, Yara has established Diversity and Inclusion as one of its 7 strategic actions, with more than 400 employees globally as members of our DE&I
Responsibilities
Ensure work processes and methodologies within the agronomic team in the region to ensure:
- A thorough understanding of the needs of our farmers and the positioning of our solutions for each crop.
- Implement and oversee agricultural practices that promote soil health, biodiversity, and sustainable production, while minimizing negative environmental impacts.
- Implementation of demand generation activities in cooperation with Agronomy, Sales, and Marketing teams in terms of quality, quantity, and timing.
- Identify new business opportunities.
- Knowledge of the strategy of the main competitors and positioning in each market in terms of agronomic and commercial perspective.
- Provide clear strategic inputs to commercial managers from an agronomic perspective related to commercial aspects within the territory of influence.
- Conduct and/or coordinate internal (agronomy, sales, marketing team) and external (distributors, farmers) training sessions to ensure the development of agronomic skills and educate about sustainable and regenerative agricultural practices.
- Build and lead the internal validation of crop programs.
- Coordinate the implementation of relevant trials for the region and ensure proper documentation of results in line with local processes.
- Design, implement, and manage regenerative agriculture and sustainability programs in our agricultural operations.
- Research and apply innovative technologies and practices that improve agricultural productivity and reduce environmental impact.
- Coordinate with internal and external teams to ensure that agricultural practices comply with environmental and sustainability regulations.
- Development and execution of the marketing and media plan
- Data analysis, market research studies to inform the marketing strategy.
- Crop-based marketing strategy
- Budget design and budget management (from acquisition to field implementation, performance metrics, CPM, cost per impact, cost per lead).
- Event planning and demand generation activities (trade shows, seminars, conferences, online and offline)
- Leadership in communications with design agencies and press.
- Integration of demand generation actions in the marketing plan
- Support to the commercial team in the adoption and registration of campaigns, visits.
- Coordination of the demand generation plan by quarter and marketing plan, including digital marketing.
Profile
- Education level: Agronomic Engineer or similar.
- Language needs: Intermediate English required.
- 3 years of experience in the agricultural sector, in roles involving crop technical support management, research, agronomic development, and product development.
Additional Information
Knowledge and skills
- Experience in project management
- Understanding of market dynamics
- Strong technical knowledge
- Focus on both internal and external customers
- Leadership and team development
- Excellent communication skills, both verbal and written
- Business acumen with strong analytical and numerical skills
- Understanding of customer needs and Yara's available solutions
- Highly proactive
Contact details
Anai Muralles
People & Culture Manager
anai.muralles@yara.com
Apply no later than
May 10, 2024
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