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Senior Director, Martech Strategic Partnerships at Acxiom

Conway, United States

Job Descrption

The goal of the Senior Director, Martech Strategic Partnerships and Business Development role is to establish and grow Acxiom’s business for the Marketing Cloud partnerships with an emphasis on CDP Partners.
This will be a growth role with a primary focus on growing a business for Acxiom in the CDP ecosystem. The objective will be to identify and create Acxiom opportunities with CDP and other MarTech partners. The role will be accountable for implementing and growing Acxiom’s partner strategy with CDP Partners: creating the business plan, defining cross-functional initiatives to deliver on the plan, and meeting targets for the partnerships including revenue, pipeline creation, partnership tiers, partnership health and strategic objectives.
It will be a role with significant cross-functional leadership requirements including Acxiom teams (sales, product, engineering, delivery), partner teams (field sales and partnership orgs) and alignment with IPG where appropriate.
It is an individual contributor role but does have the ability to grow a team of reports with the growth of the business.

Business Development:

Implement and grow Acxiom’s vision and value proposition in the CDP ecosystem
Drive creation of Acxiom client-facing sales materials for partnership offerings including sales decks and partner marketing materials
Build pipeline of opportunities, and lead new business opportunities, through the sales process -- working collaboratively with Acxiom Sales, Sales Enablement, and partner Sales teams
Monitor and manage performance metrics/measurement across the partnership portfolio

Partner Management:

Set and execute strategy for Acxiom’s “sell to” and “market to” the partner’s sales and alliance organization to build and maintain Acxiom’s brand with the partner. Set plan, execute on relationship development approach
Drive account alignment strategy with partner for targeting of high potential accounts (existing, new) between the two organizations
Lead the plan for engaging in the partner’s alliance programs: market development funds, certifications, co-marketing, partner joint solutions, etc.

Financial & Contract Management:

Maintain pipeline in Salesforce along with support of Sales Operations
Ensure handling of contracting and related paperwork including NDAs, MSAs, SOWs, etc with the support of Sales Operations

Client Management – Sales & Account Management:

Align with client sales teams to pursue opportunities for upsell and growth of CDP services within existing accounts
Align with new logo sales executives to pursue CDP opportunities within net-new accounts
Align with other IPG agency client, strategy, or other leadership for cross-agency sales pursuits and joint offering development
Escalation point for any sales engagement issues related to the partnerships

What you will need:

7+ years of experience in marketing tech, data, digital, or marketing services industries
7+ years of experience in customer/partnership management
Bachelor’s degree or master’s degree in a related field from an accredited college/university
Demonstrated success in building and nurturing win-win alliance relationships
High level technical knowledge related to CDP and MarTech solutions
Ability to create new and creative partnership solutions and joint value propositions
Strong networking and influence management skills that translate into building commitment and driving actions across organizational boundaries
Ability to present to senior level executives as well as run and facilitate strategic working sessions
Highly credible communicator with excellent organization and project management skills and track record of delivering results

What will help you stand out:

Network of relationships and domain expertise in CDP technologies, such as Treasure Data, ActionIQ, Adobe, etc.
Domain expertise in identity resolution, consumer privacy and the ethical use of data
Existing understanding of competitive CDP and MarTech landscape

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.

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