Job Title: Campaign Manager
Contract Type: 12 month Fixed Term Contract (FTC)
Location: Edinburgh, Alderley Edge or London
Working style: Hybrid 50% home/office based
Closing date: 13th May 2024
Would you like to be part of a company who is driven by our purpose to protect the standard of living of this and future generations?
Being customer owned means that we always work in their best interest and when the business does well, they get a share of our profits. We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.
We are currently recruiting for creative Campaign Managers to join a friendly and supportive team to deepen relationships with RL customers through the provision of engaging, relevant and timely engagement communications which are aligned to customer and business outcomes, on a 12 month Fixed Term Contract.
The Marketing team deliver marketing to support the ambitions of the Royal London group and contribute to the group’s market participation strategy. The team support our business priorities by designing and delivering a customer focussed and commercial marketing plan.
About the role
- Work within a ‘squad’ - leading the creation, deployment and measurement of engagement marketing communications to customers across online and offline channels.
- Develop communications in consideration of the end to end customer journeys, next best action requirements and recommending improvements where required.
- Champion the use of data insights to drive improved performance across campaigns.
- Become an early adopter/champion of triggered, automated campaign development and deployment.
- Provide support and feedback to other team members.
- Work in cross-functional teams with stakeholders across Brand & Marketing, Distribution and Customer Experience to deliver on plans.
About you
- Good understanding of multi-channel marketing campaign activity including email, push notifications, Direct Mail, social, SMS
- Strategic thinking and application within a marketing function
- Strong knowledge & understanding of CRM systems
- Willingness to develop and utilise agile skills to drive continuous improvement approach and great team performance
- Experience of using data to drive improvement in engagement marketing performance
- Good project management skills
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits
Inclusion, diversity and belonging
We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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