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Job Descrption

About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.
Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 Billion appointments to date. 
The company is headquartered in London, United Kingdom, with global offices located in New York City, Vancouver, Sydney, Amsterdam, Dubai and Warsaw.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview
Given our exciting and progressive growth plans,  we are looking for an exceptional VP of Brand Marketing and PR to come and join our global business.
Reporting directly into the CMO, and working collaboratively with the wider marketing team, CX, Commercial and Product, you will be accountable for growing Fresha’s brand across our key territories. 
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.

What you will be doing

• Department - Lead the Brand Marketing and Public Relations (PR) team and oversee all brand marketing and PR activities, including brand strategy, content, social media, PR and partnerships.
• Strategy - Direct the development and implementation of integrated brand marketing and public relations strategies aligned with the Fresha’s objectives and target market.
• Public Relations - Identify, nurture and leverage key media relations, create and distribute announcements, editorial placement, and speaking opportunities.
• PR Campaigns - Drive the planning and execution of high-impact PR campaigns, product launches, events, and initiatives to generate excitement around our brand and product.
• Brand consistency - Define and manage the brand positioning, messaging, and voice across all channels and touchpoints to ensure consistency and coherence.
• External Relationships - Build and maintain relationships with key media outlets, journalists, bloggers, and industry influencers to secure positive coverage and press mentions.
• Brand innovation - Monitor industry trends, competitive landscape, and market dynamics to identify opportunities for brand differentiation and innovation.
• Data and insights - Track, analyse, and report on the performance of brand marketing and PR activities, leveraging data and insights to optimise strategies and tactics.
• Budget management - Manage budgets, resources, and external agencies/vendors effectively to maximise ROI and achieve objectives within established timelines and goals.
• Leadership - Mentor, coach, and develop a high-performing team of brand marketing and PR professionals, fostering a culture of creativity, collaboration, performance, and continuous improvement.
• Collaboration - Collaborate closely with cross-functional teams, to ensure alignment and integration of brand messaging and initiatives.

This list is not exhaustive and there may be other activities you are required to deliver. 
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week.

What we are looking for

• Experience - 10+ years proven experience in a similar role in a hyper-growth company.
• Qualifications - Bachelor's degree in a relevant field (e.g., Marketing, Communications, Public Relations),  MBA or advanced degree preferred.
• Strategy development - Demonstrated expertise in developing and executing strategic brand marketing and PR initiatives that drive measurable results and impact.
• Project management - Strong project management skills, with the ability to develop, manage, and execute multiple projects, engaging internal and external stakeholders and delivering high-quality results within deadlines.
• Stakeholder engagement - Proven ability to build and nurture relationships with internal stakeholders, media contacts, influencers, and industry stakeholders.
• Leadership - Strong executive leadership abilities with proven experience working alongside C, VP and Director level positions, as well as managing and inspiring teams to deliver excellence and achieve objectives in a fast-paced, dynamic environment.
• Communication - Excellent communication skills, including exceptional writing, editing, and storytelling abilities, with a keen attention to detail.
• Strategic thinker - Strategic thinker with a data-driven, analytical mindset and the ability to translate insights into actionable strategies and recommendations.
• Technologically proficient - Proficiency in leveraging a variety of marketing and PR tools and platforms, including PR distribution services, social media management tools, and analytics platforms.
• Creativity - Creative thinker with a passion for innovation and a commitment to staying ahead of trends and best practices in brand marketing and PR.
• Agile - Thrives working in a fast-paced and changing environment.

At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role. 

Interview Process

• Screening stage: Initial call with a member of the Talent Team - 30 mins
• 1st stage: Video call interview with CMO - 60 min 
• 2nd stage: Video call interview with Chief People Officer - 45 min 
• Final stage: In-person interview, presenting your response to a case study brief, with Q&A to a panel including CMO, CEO, Chief People Officer and others - 90 min

We aim to complete the entire interview process and deliver feedback within 1 week. 
Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe

Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

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