Position Summary

Role and Responsibilities

• Planning, development and management of eStore on-site content as well as ShopApp in alignment with promotional activities, seasonal events and local market requirements
• Develop content strategy aligned with short-term and long-term marketing initiatives to ensure that we have strong and consistent digital content for our products
• Manage on-site content and implementation of an optimal customer journey on eStore including planning, development and overseeing implementation of landing pages in multiple languages across MENA markets
• Process design and optimization to increase operations efficiencies with local markets and creative agency
• Coordinate translations, design, localization and overall content production from agencies as well as in-house production for publishing
• Support in developing eStore UX/ UI enhancements along with key stakeholders from different regions
• Lead regional offices to improve campaigns activation and customer journey/ UX/ UI
• Ability to prepare clear KPI reports and present insights of media and eCommerce activities to key stakeholders
• Collaborate with Samsung global Headquarters to align global content with local operations
• Manage asset creation with creative agency and in-house designer for relevant touchpoints (website, ShopApp, personalisation tools, etc.) within deadlines
• Build and maintain a rolling 12 months regional content plan for Samsung.com, ensuring critical path is adhered to by all markets and in line with global, regional and local market plans
• Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies
• Collaborate closely with Sales, Marketing and Platform teams to optimize the customer journey and conversion rates and ensure brand guidelines and standards are met
• Manage agency counterparts’ deliveries and keep project implementation on schedule and within scope
• Drive actionable consumer insights (through web analytics and competitive landscape benchmarking) to develop enhancements that improve user experience and platform capabilities
• Support Head of CX with development of new functionalities increasing conversion rates and improvements of customer journey

Skills and Qualifications

• At least 5-7 years of relevant work experience within a fast growing eCommerce environment working in a content and/ or UX/ UI position
• Strong understanding of mobile customer journey as well as optimization and customer behavior on applications including best practices and experience managing eCommerce applications 
• The role requires a proven experience in eCommerce CMS, UI/UX design, project management
• Knowledge of project management/ ticketing systems such as JIRA and associated tools
• Conceptual and strategic, but also must embrace being an owner; getting involved in the details of the business and making things happen
• Comfortable in a collaborative environment; flexible and open to ideas from all areas and levels of the organization, but also confident and decisive
• Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail
• Experience designing and developing digital communications including, but not limited to, banners, websites, landing pages, newsletters, social media, and other marketing collaterals
• Strong understanding of user experience and responsive design
• Ability to follow detailed brand, e-mail and UI/UX guidelines
• Knowledge of e-commerce trends, competitive landscape and digital customer experience
• Outstanding relationship builder – able to communicate effectively with people of all levels and job functions
• Strong analytical skills to be able to track and generate data based insights and build recommendations
• Possess an innovative and solutions-oriented mindset
• Demonstrated ability to learn quickly, and manage change effectively while being  comfortable working in a fast-paced, deadline-driven environment
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bachelor/Master degree in Marketing, Graphic Design or relevant field with 5-7 years of experience in eCommerce
• Demonstrated written and communication skills, exemplary grammar and spelling
• Experience with content management systems  as well as A/B testing and personalization tools (experience with ticketing systems such as JIRA a plus)
• Must be system oriented as well as computer literate and Advanced user of MS-Office applications
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe)
• Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives
• Fluent in English and Arabic, French is a plus

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