For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women.
Parfums Givenchy fragrances embody the brand’s Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.
In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.
The brand’s first feminine fragrance, called Kenzo, was born in 1988. Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand’s values.
LVMH Fragrance Brands invites you today to join its North America teams.
POSITION OVERVIEW
Lead and execute the social and digital strategies for Givenchy and Kenzo in North America
• Full time
PRINCIPAL DUTIES AND RESPONSIBILITIES
Drive media campaigns, including brand campaigns and coop/retailers:
Search-specific: lead and execute Search efforts (SEA, SEO through HQ) hand-in-hand with E-Commerce team (US Manager, Central teams for E-commerce, specific Search counterpart)
Budget Management
• Budget management: manage, track budget for media and influencers’ activities.
Conduct all other job-related activities.
Propose and implement targeted strategies to develop social and digital for Givenchy and Kenzo, ensuring liaison with all retail partners:
• Partner with Central teams to develop North America consumer-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs.
• Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.).
• Lead social calendar communication to all internal teams (marketing, communication, education, e-retail, sales) and applicable retailers, including pitching for re-gram/e-retailer use.
• Provide monthly market and competition insight reports with quarterly deep dives on best practices.
• Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.
• Lead Brand communication on social platforms for the U.S./Canada (jointly with Canada team); maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels.
SUPERVISION RECEIVED
Communications Director
NOTE: This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $95-105k.