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Job Descrption

Extreme Networks Named to Computerworld’s 2023 List of Best Places to Work in IT!Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before and with double digit growth year over year, no provider is better positioned to deliver better outcomes on scale, than Extreme.We believe in “walking the walk” of our strong core values which enable us to successfully advance together. Diversity and Inclusion is a vital part of our values and beliefs, and we’re proud to foster an environment where every Extreme employee can thrive. Come become part of something big with us! We are a global leader, with hubs in North America, South America, Asia Pacific, Europe, and the Middle East.
Extreme Networks, a leader in enterprise cloud networking, is seeking an experienced Director of Content Strategy to join our new and growing Brand team. Reporting directly to the VP of Brand Marketing, you will play a pivotal role in shaping content that drives brand awareness, GTM strategy, demand generation, sales enablement, thought leadership, and customer engagement. You will manage a team of content experts as well as handle hands-on projects. If you are a strategic problem solver who thrives on creating impactful, resonant content that delivers results, we invite you to be part of our team.

Content Marketing Strategy:·        Develop and execute content marketing strategies that accelerate customer journeys, transforming audiences into loyal Extreme customers and advocates.·        Identify key themes, topics, and formats that bolster brand awareness, demand generation, and revenue growth. Seamlessly integrate customer stories into campaigns and event content.ABM Content Strategies:·        Collaborate with the Demand Generation and Growth Marketing teams to create targeted Account-Based Marketing (ABM) content strategies. ·        Leverage data-driven insights to drive demand within target accounts, generate leads, improve conversion rates, and engage key personas with focused messaging.·        User Experience (UX) Analysis: Analyze content’s impact on overall user experience. Provide recommendations to enhance customer value.·        Team Leadership: Lead and inspire a dynamic team of content strategists, fostering a culture of creativity, collaboration, and continuous improvement.·        Content Creation and Optimization: Plan, develop, write, review, edit, test, measure, and optimize compelling content across various channels and formats, including campaign ads, social posts, landing pages, customer stories, event signage, blog posts, emails, web copy, playbooks, ebooks, videos, and presentations.·        Thought Leadership: Drive thought leadership strategies by collaborating with internal subject matter experts. Produce insightful, authoritative content that reinforces our industry authority.Cross-Functional Collaboration:·        Partner with Global Campaigns, Product Marketing, Customer Marketing, Corporate Messaging, Comms/PR, Design, and other stakeholders. Ensure efficient processes, consistent messaging, and maintain a centralized editorial calendar.·        Collaborate with campaign architects on SEO strategies.·        Performance Measurement and Optimization: Measure, test, and optimize content performance using KPIs and data analytics. Align content with audience needs and business objectives.·        Industry Trends and Innovation:·        Stay informed about industry trends, competitor activities, and customer preferences. Use insights to advise and optimize content and marketing strategies. Explore new formats, approaches, and channels.·        Share best practices, guidelines, and resources from our center of excellence.·        AI Adoption: Actively drive the adoption of AI for content creation across the team, enhancing speed-to-market and creativity.·        Brand Consistency: Ensure all content consistently reflects Extreme’s brand voice, tone, personality, and key messages.Skills and Experience:·        Education: Bachelor’s degree in marketing, journalism, or a related field.·        Experience: Over 10 years in content marketing, with expertise in enterprise B2B technology from an agency or an in-house marketing team.·        Proven Results: Demonstrated success in developing impactful cross-channel content.·        Technical Proficiency: Familiarity with SEO tools and content management systems (CMS); experience with 6Sense Revenue AI Platform a plus·        Critical Thinking: Strong analytical skills and a results-oriented mindset.·        Collaboration: Experience working effectively in cross-functional teams.·        Writing and Editing: Exceptional verbal communication skills·        Creative thinking: With a data-driven mindset·        Project management skills: Experience with Monday.com is a plus.Salaryr range based on experience and qualifications 160-180k plus bonus and RSUsExtreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.
We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.

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