Senior Digital Marketing Executive

We are looking for a talented Senior Digital Marketing Executive to play a key role in driving our digital marketing efforts to new heights. You will be responsible for overseeing all aspects of our digital marketing initiatives. From managing website content to optimizing PPC campaigns, you will play a crucial role in driving traffic, conversions, and brand visibility across digital channels. If you are a proactive, results-driven individual with a passion for digital marketing, we want to hear from you.

The Company

RFI Global is the global leader in data and insights for the financial services community.

Founded in 2006, RFI now has offices in four continents and is looking for fast paced, ambitious, motivated people to help realise its rapid data and geographic expansion plans.

Over 16 years RFI has maintained its fast growth start up mentality and provides a completely dynamic environment where creative and innovative free thinkers can thrive.

We are looking for world class Marketing professional with an entrepreneurial mindset to be part of this growth. You will be joining a highly diverse business which boasts over 30 nationalities as part of its core team. We are offering an exciting opportunity to be part of an expanding team, with an attractive and highly competitive benefits structure and fantastic career opportunities.

The Role

This is a pivotal role in the global marketing team, reporting to the Head of Marketing, with responsibility for shaping and activating strategic digital marketing initiatives.

Key responsibilities:

·        Manage website content via WordPress, ensuring consist branding and content quality.

·        Monitor key website and campaign metrics and provide proactive recommendations for growing traffic, conversion and optimization.

·        Support sales and marketing teams with the development and management of digital campaigns using Hubspot, including developing lists, setting up emails, landing pages and forms, and using tracking links for monitoring.

·        Set up and management of nurture and automated email campaigns.

·        Create, manage and optimise PPC campaigns including LinkedIn Ads and Google search.

·        Support editors / content managers with keyword research and SEO to identify relevant keywords and suggestions for content optimization.

·        Act as brand champion to identify market trends and drive continued innovation and best practice.

·        Work closely with the sales team to ensure effective lead management, tracking and reporting (Salesforce).

·        Support priority marketing initiatives beyond digital as part of integrated campaigns.

Requirements

·        Strong digital marketing background and interest.

·        Experience within professional services (including market research and intelligence) or Financial Services is preferred.

·        Exceptional email marketing and marketing automation skills (HubSpot preferred) and attention to detail.

·        Experience with CRM databases – Salesforce preferred.

·        Experience of working with Google Analytics.

·        Excellent written and verbal communication skills.

·        Confident team player, able to work well and build relationships with stakeholders at all levels and gain trust of colleagues.

·        Energetic personality with a professional, can-do attitude.

·        Organised multi-tasker with excellent skills in project management and managing multiple priorities.

Benefits

• Competitive salary
• Great opportunity to work with a global team in a fast paced, fast growth business
• Hybrid working
• 25 Days Holiday
• 2 Days Charity Leave
• Birthday Leave
• Health Insurance
• Social Events
• Pension Scheme

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