Veriff is seeking a highly motivated and experienced Senior Product Marketing Manager to join our team. As a key member of our Product Marketing team, you'll have the opportunity to shape the future of identity solutions. You'll collaborate with a world-class team dedicated to bringing our mission to life.
We are looking for an entrepreneurial and seasoned teammate who thrives on moving quickly and methodically. You should enjoy uncovering customer value and generating impactful results for the business. If you like collaborating with others and embrace the complexities of launching innovative solutions with our Product team, this role is the perfect fit.
As a Senior Product Marketing Manager, you will work cross-functionally with the Product, Sales, Marketing, and Engineering teams. Your role will be crucial in connecting the dots between product features, technology, and their business value.
What can we offer you? You'll have the opportunity to help shape the future of identity and trust, a crucial aspect of every online business. You'll also find opportunities for learning and professional growth in a fast-paced, agile, and highly positive environment, alongside exceptional colleagues. Additionally, you'll gain exposure to leading brands in FinTech, Mobility, e-Commerce, HealthTech, Education, and other sectors driving the evolution of the internet.
You’ll help us protect honest people online by:
- Developing strategic product positioning, value proposition and messaging informed by market insights, and product understanding
- Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
- Working with product, sales, marketing and other cross-functional teams to scope the market opportunities in existing and new markets
- Develop product positioning, and define the go-to-market plan, ensuring alignment with company’s overall go-market-strategy
- Defining the best approach to launch new features and products, creating a tested model for channels, positioning, and effort
- Defining and measuring the appropriate success metrics in collaboration with the product team
- Creating and adapting sales/partner enablement materials and messaging to support the promotion of our products and solutions
- Providing training and product enablement to customer facing teams on product messaging and positioning
- Working with the product, business, and finance teams to define and validate the pricing models that align with the product value proposition
- Partnering with the marketing team to define and scale marketing strategies and tactics across channels to achieve objectives
- Leveraging data and research to inform decision-making
- Cultivating an open and inclusive team culture, fostering learning, growth, and execution excellence
You are the right future Veriffian for the job if you have:
- At least 5+ years of experience in B2B Product Marketing or a similar role
- Experience launching global products in a rapidly growing, product-focused company
- A data-driven approach to understanding trends, landscapes, and product opportunities
- Experience defining segments and profiles to support effective targeting
- Expertise in crafting compelling value propositions that translate complex solutions into resonant narratives for customers
- Comfort in rapidly changing environments and delivering high-quality work at the necessary speed for successful business growth
- Exceptional communication, presentation, and writing skills in English.
- Organizational independence, with a self-starter mentality, thriving in a fast-moving company where priorities shift and new processes may need to be created from scratch
- A strong delivery mindset, coupled with a passion for quality and attention to detail.
You’re an especially awesome match if you have:
- Previous experience in Fintech, SaaS, or identity management space.
- Flexibility to work from home
- 7 extra recharge days per year on top of your annual vacation days
- Stock options that ensure you share in our success
- Private health insurance coverage to ensure you’re feeling great physically and mentally
- Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
- Six weeks of fully paid sabbatical leave after reaching your 3rd work anniversary
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