Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space. Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region. As a leading food company, Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today. With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It operates its global Customer Experience Center in Dubai, UAE, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.
What You'll Do
1. Brand Strategy and Development:
• Lead the strategic development, sourcing, and curation of F&B brands under the Eatopi portfolio.
• Develop and implement long-term brand strategies to achieve sustained growth.
• Analyze market trends and competitor strategies to position Eatopi effectively in the market.
2. Marketing and Promotions:
• Own and manage the marketing calendar, ensuring all campaigns are executed on time and within budget.
• Oversee promotional strategies including limited-time offers (LTOs), menu innovations, and seasonal campaigns.
• Coordinate with marketing, sales, and product teams to ensure brand consistency and message alignment across all channels.
3. Social Media and Creative Coordination:
• Coordinate with social media agencies to enhance brand presence and engagement across platforms.
• Lead all creative work streams, ensuring brand voice and visual identity are consistently represented.
• Manage content creation, campaign development, and execution to optimize brand visibility and consumer interaction.
4. Event Management:
• Develop and execute an events and pop-up strategy that aligns with brand objectives and market opportunities.
• Manage all aspects of event planning, from concept to execution, to enhance brand experience and engagement.
5. Culinary Innovation:
• Collaborate closely with the culinary team to guide menu development, ensuring it reflects the brand’s ethos and market trends.
• Involved in planning and executing the overall culinary development including new product launches and menu revisions.
6. Team Leadership and Collaboration:
• Work collaboratively with cross-functional teams to ensure strategic goals are met and that projects are delivered effectively.
7. Reporting and Analysis:
• Monitor, analyze, and report on brand performance and marketing effectiveness.
• Provide insights and recommendations to optimize strategies and increase ROI.
What Are We Looking For
Bachelor’s degree in Marketing, Business Administration, or related field.
5+ years of experience in brand management, preferably in the food and beverage industry.
Proven track record of developing and executing successful brand strategies.
Strong leadership skills and experience managing a team.
Excellent communication, organizational, and analytical skills.
Proficiency in digital marketing tools and social media platforms.
Recruitment Process and Timeline First, you apply and let our recruiters review your profile. After reviewing, you will receive a link to book a meeting with a recruiter at your convenience to share more about yourself and for us to get to know you better. If you have been shortlisted, you will have the opportunity to meet our hiring managers. Depending on the scope of the role and the function, you may need to attend 2-3 rounds (which might include case study, role-play, trial, or live coding - this will be communicated to you in the initial conversation). Upon successful completion, your recruiter will contact you to discuss the offer. We aim to take you through this process within 2-3 weeks. Benefits - Extensive learning opportunities - we offer many hard and soft skills training to help you improve and challenge yourself - You'll be involved in customized workshops run by Kitopi Academy - You’ll have a chance to work in an international, diverse, and inclusive environment - You’ll be part of one of the most caring communities out there. - Finding a chance to become a shareowner with our ESOP plan (T&C Applies) - Free and unlimited access to a nutritionist because we care about you - No Dress Code! (T&C Applies) - Extended maternity and parental leave - The infamous team activities and social events bursting with fun - Inclusive Private Health Insurance - Up to 50% discount from Kitopi brands - Annual leave as per the company policy So, what does it really mean to work at Kitopi? We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong. Kitopi is an equal-opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. Whether you are a seasoned professional, a recent graduate, or someone looking to return to the workforce after a break, we encourage you to apply. We celebrate our rich diverse backgrounds, lifestyles, and cultures and have a 0-tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company that we are all proud to work for. Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you're proud of. Customer-obsessed and tech-enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.
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