Engineering a world of possibilities
Assistant Director of Graduate Admissions Marketing & CommunicationsThe Office of Admissions at Colorado School of Mines is excited to welcome a dynamic, creative and experienced Assistant Director to our fast-paced, results-driven team!
The Assistant Director of Graduate Admissions Marketing & Communications is responsible for supporting admissions marketing and communication initiatives that help drive recruitment and enrollment goals at Mines. The position reports to the Director of Admissions for Marketing and Communications and is a member of the Enrollment Management Division.
RESPONSIBILITIES
Strategic Marketing and Communications (95%)
Develop and implement strategic marketing and communication initiatives including but not limited to: brand management, content (print, digital, email, web) development, drip email campaign management, digital and print campaigns, web content and design and presentation materials.
Create and execute segmented communication plans that target all phases of the admissions funnel for prospective students and for key influencers.
Using data and surveys, strategically and regularly analyze the effectiveness of marketing and communication initiatives and make recommendations for enhancements/additions.
Collaborate with cross-campus partners such as University Communications, Office of Graduate Studies, Graduate Student Government, Graduate Departments and Trefny Center to identify marketing and communication needs and develop/execute solutions in a timely, strategic and efficient manner.
Create high-impact, creative web pages with limited creative support and ensure pages are built and maintained for SEO performance and align with accessibility, user and other best practices.
Develop and implement strategies and best practices that increase traffic and engagement, drive conversions, and demonstrate ROI. Monitor effectiveness and success metrics, quantify the impact, identify opportunities and optimize digital experiences.
Manage the design, ordering and inventory of marketing materials.
Co-manage the admissions marketing and communications budget.
Hire, supervise and coach graduate student marketing team members.
Assist with identifying third-party vendors and work closely with the Director of Admissions for Marketing and Communications to execute and manage agreements/partnerships.
Create documentation and communication flow mappings for campaigns.
Support and actively contribute to the goal of achieving greater diversity, inclusion, equity and access at Mines and work effectively with all members of the campus community.
OTHER DUTIES AS ASSIGNED (5%)
Essential Functions: No
Other duties as assigned to meet the objectives goals of the program and/or Mines.
JOB DEMANDS AND WORKING CONDITIONS
PART A: PHYSICAL REQUIREMENTS:
Light: Exert up to 20lbs of force occasionally and/or up to 10lbs of force frequently, and/or a negligible amount of force constantly to move objects. Physical demands are in excess of those of Sedentary work. Light work usually requires walking or standing to a significant degree.
Comparing: Judging the readily observable functional, structural, or compositional characteristics (whether similar or divergent from obvious standards) of data, people, or things.
Copying: Transcribing, posting or entering data.
Computing: Performing arithmetic operations and reporting and/or carrying out a prescribed action with them.
Compiling: Gathering, collating, or classifying information about data, people or things. Reporting or carrying out a prescribed action with the evaluation is frequently involved.
Analyzing: Examining and evaluating data. Presenting alternative actions with the data is frequently involved.
Coordinating: Determining time, place, and sequence of operations or action to be taken based on analysis of data. This may include prioritizing multiple responsibilities and/or accomplishing them simultaneously.
Synthesizing: To combine or integrate data to discover facts and/or develop knowledge or creative concepts and/or interpretations.
Negotiating: Exchange ideas, information, and opinions with others to formulate policies and programs and/or jointly arrive at decisions, conclusions, solutions, or solve disputes.
Communicating: Talking with and/or listening to and/or signaling people to convey or exchange information, including giving/receiving assignments and/or directions.
Instructing: Teaching subject matter to others, or training others through explanation, demonstration, and supervised practice; or making recommendations based on technical disciplines.
Interpersonal Skills/Behaviors: Dealing with individuals with a range of moods and behaviors in a tactful, congenial, personal manner so as not to alienate or antagonize them.
Standing: Particularly for sustained periods.
Walking: Moving about on foot to accomplish tasks.
Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers.
Talking: Expressing or exchanging ideas through the spoken word. Talking is important for those activities in which workers must impart oral information to clients or to the public, and in those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly or quickly.
Hearing: Perceiving the nature of sounds. Used for those activities that require the ability to receive detailed information through oral communication, and to make fine discriminations in sound.
Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
Near Acuity: Clarity of vision at 20 inches or less. Use this factor when special and minute accuracy is needed.
PART B: POTENTIAL ENVIRONMENTAL CONDITIONS/HAZARDS:
N/A
MINIMUM QUALIFICATIONS
Education and Experience:
Bachelor’s degree.
Two or more years of demonstrated experience using multi-channel marketing and communication strategies to achieve organizational goals and objectives.
Certifications and Licenses:
n/a
Knowledge, Skills, and Abilities:
Exceptional organizational skills and creativity.
Ability to produce high-quality deliverables with superior attention to detail.
Excellent oral and written AP-style communication and editing skills.
Demonstrated ability to work under pressure while independently managing multiple priorities, responsibilities and projects simultaneously to achieve successful outcomes and meet deadlines.
Ability to articulate and advance the mission of a STEM institution and the value of its unique approach to education.
Ability to conduct an in-depth analysis of project and program results/data to better inform strategy.
Strong interpersonal and customer service skills to interact effectively and empathetically with internal and external constituents.
Deep commitment to diversity, inclusion, equity and access.
Must be able to work in a fast-paced work environment. Ability to adapt and shift priorities as needed.
Ability to travel occasionally and work evenings and weekends when required.
PREFERRED QUALIFICATIONS
Education and Experience:
Bachelor’s degree in communications, marketing, English and/or journalism.
Master’s degree, preferably in communications, marketing, English and/or journalism.
Strong knowledge of design programs (Adobe Creative Suite, Marq), web content management systems (in particular, WordPress) and Microsoft Suite.
Experience in graduate admissions marketing.
Experience building communications in a higher education Constituent Relationship Management (CRM) platform
Experience promoting and/or working with online graduate programs.
Certifications and Licenses:
n/a
Knowledge, Skills, and Abilities:
An understanding of the backend functionality of Technolutions (Slate).
Demonstrated commitment to collaborate with campus partners to enhance the recruitment and enrollment of graduate and undergraduate students.
Enthusiasm for staying up to date on higher education trends and communication strategies.
Bilingual in one or more languages.
Salary Rate and Benefits
Annual Salary Rate: $60,686 - $65,996
Mines takes into consideration a combination of candidate’s education, training and experience as well as the position’s scope and complexity, the discretion and latitude required in the role, work location, and external market and internal value when determining a salary level for potential new employees. Colorado School of Mines offers a robust portfolio of benefits for all employees. For this role, that includes:
Fully paid health and dental premiums
Generous sick/vacation time: 13 paid holidays per year – including a week-long winter break for entire campus.
Fully vested retirement plan on first day of employment, with generous employer contribution
Tuition benefits (6 credits per year for employees, 50 percent discount for dependents)
Free RTD Ecopass
All Mines employees also have access to discount programs through the State of Colorado and free tickets for Mines Athletics home games, as well as access to the on-campus Recreation Center (fitness classes and training, swimming pool and more), equipment rentals through the Outdoor Rec Center, the Colorado State Employee Assistance Program (CSEAP), and backup child and elder care. Coming soon is an on-campus daycare center. For more information about benefits at Mines, go to mines.edu/human-resources/benefits.
How to Apply
Applicants must:
Complete an online application (personal information, demographic information, veteran status)
Upload a resume or CV
Upload a cover letter
This posting will remain open until filled.
Mines welcomes everyone to our team; in your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). If you need reasonable accommodation at any point in the application or interview process, please let us know.
EQUAL OPPORTUNITY
Colorado School of Mines is an equal opportunity/affirmative action employer committed to achieving excellence and strength through diversity. Americans with disabilities act (ADA) compliance requires Colorado School of Mines to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are invited to discuss accommodation. The School of Mines enforces a drug-free workplace. Successful applicants may be required to submit to drug testing. Applicants must pass a criminal background check in order to be eligible for employment.
Colorado's premier engineering and applied science university for 150 years and counting
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