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Manager, Social Media at
New York City, United States


Job Descrption

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods. Through our work, we are committed to contributing to a sustainable future, both for fashion and for our employees. Authenticity is a core component of our business; we value it in our products and we celebrate it across our teams by encouraging every TRR employee to bring their REAL authentic selves to work each day. We’re hiring, and we’d love for you to join our dynamic team!

The Manager, Social Media will lead the creative strategy and execution for our social channels. They will be responsible for conceiving and creating original content to assist business goals, share our unique point of view, and bring joy to our online community. The ideal candidate is both a strategist and a creator; hands on and flexible to adapt to the ever-evolving climate of social media. Digitally native ans socially fluent and able to drive our social voice that is both on brand and unique.  They will work closely with the Creative, Editorial and Marketing teams to bring social projects to life.

What You Get To Do Every Day

  • Collaborate with Editorial Director to create a point of view, voice and vision for TRR’s social presence
  • Marry best editorial practices with a  data-driven approach to build paid social creative, reflecting our brand and performance goals to increase awareness and engagement
  • Execute and iterate on this strategy key metrics and KPIs
  • Closely monitor trends, feedback, and sentiment on our social channels to inform social content
  • Adjust social content as needed to meet engagement, impression, and follower goals
  • Report monthly on performance
  • Create and maintain an editorial calendar, telling seasonal and impactful stories throughout the year that are aligned to brand and marketing campaigns
  • Create content and franchises to be executed on Instagram, TikTok and other relevant social channels
  • Write captions for posts and stories, work with the creative team on visual direction
  • Recruit and collaborate with content creators for ad hoc and franchise content
  • Oversee Community Manager

What You Bring To The Role

Minimum Requirements:

  • A minimum of 5 years of experience in social media or related fields
  • Strong proficiency in digital trends and best practices
  • A strong storyteller, highly creative and innovative
  • Expertise in growing social follower counts for high profile accounts
  • Paid social experienceStrong understanding of social landscape
  • Proactive, collaborative, organized, curious, problem solver
  • Excellent presentation and communication skillsAbility to manage multiple projects and stakeholders simultaneously
  • Experience managing external partners
  • Able to organize and prioritize workload to meet deadlines 
  • Passion for start-ups, e-commerce, and rapid growth
  • Ability to work hybrid from NYC, NY
  • Ability to Travel 10% 

Compensation | Benefits | Perks

  • Employee Stock Purchase Plan (purchase stock at discounted rates)
  • 401K (with company matching up to $1000)
  • Medical, Dental & Vision Insurance
  • Paid parental leave
  • Unlimited Discretionary Time Off (DTO) & 10 Paid Holidays

The expected salary range for this role is $117,007.00 - $140,760.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

GHR9107 #LI-KR50 #LI-Hybrid 

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

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